In this article we will share our experience and tell you what are the stages of logo design, and what information you need to form to start the works.
What is a logo?
Logo The logo is first of all the face of a company or a person.
The logo can convey the story, uniqueness, its distinctive mark. The logo is the main element of the company in advertising and product recognition.
Logo design is the first step in opening a new business, in fact, “What you call a ship – so it will sail”.
It is necessary to proceed from the subject of the services provided: to adhere to a more strict style or you can allow the ‘flight of imagination’. The choice of color palette and accent elements – this is the identification system, the difference from other companies.
It should also not be forgotten that when designing a logo, corporate identity is taken into account.
Corporate or visual identity is one of the main marketing tools of the company. For the client, it can carry a sense of trust, guarantee and order. Visual identity must correspond not only to its industry, but also to market positioning.
Professional logo is a key to recognizing and attracting new clients!
What information should be passed to the designer to start designing a logo?
It may be the following:
- – company name;
- – type of activity;
- – main competitors;
- – presence of visual identity or old logo;
- – color wishes of the client;
- – additional Information.
Having received this information, a designer proceeds to a detailed study of the industry’s topics and development of prototypes of the future logo. Depending on the agreement with the Customer, the designer develops several versions of prototypes.
After viewing the provided logo concepts, you can choose the best option, make edits, give your recommendations for the final layout.
After discussing edits with you, the designer proceeds to further work. At this stage, alongside the details of the logo, the color solutions are also being worked out.
Having received several options for the final logos with different colors, you can choose the final version for yourself. The designer will provide you with the selected logo in various extensions and formats.
WHY A LOGO AND VISUAL IDENTITY SHOULD BE ORDERED ‘IN CREATE’ EXACTLY:
- – our ideas of creating a logo will help you find a “new face” of your company and be in trend;
- – the project involves one professional team of designers and marketers;
- – we offer an express product with premium quality;
- – we will help you create the history of your brand.
Details on the logo and visual identity design can be found on this page logo design