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Website development in Kyiv

~ 15 min. for reading

Date:

March 4, 2018

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In this article, we want to share only our knowledge and experience of the full cycle of implementing a site development project, its maintenance and transition to an advertising campaign.

Summary:
1. How and whom to contact regarding website building?
2. Selling/displaying goods.
Which site to choose: online store, online catalog or landing page?

2.1. Landing page for selling or displaying goods/services.
2.2. Online catalog for selling or displaying goods/services.
2.3. Online store for selling or displaying goods / services.
3. Conclusion.

1. How and whom to contact regarding website building?

When you have a need to develop a website, the first question that arises is who to contact to and how much does it cost?
It is very important to find a reliable developer studio to get the desired result. Searching for a reliable partner is the foundation of your internet project.

There are typically 2 types of client referrals for website building:


The first type of client referral.
When searching for developers, the client clearly understands what he wants, how he sees implementation of website development, he can provide a layout of the terms of reference.
In this case, the task of the company’s specialists is to listen to the client’s clear plan, analyze it in more details with technical specialists, and give recommendations.
After initial consultation, send a detailed commercial offer to the client’s e-mail.

The second type of client referral.
Contacting specialists, the client does not have a clear understanding of implementation of the resource.
The client cannot answer such questions as:

  • – what type of the website is needed?
  • – what are the goals and objectives of the website?
  • – how much information will be presented on the website?

 

In this case, the task of the company’s specialists is in the initial consultation of the client in understandable language, and with a minimum number of technical terms.
After a telephone conversation, not all people instantly see the picture clear. Therefore, it is very important to duplicate a detailed offer with the information that was pre-discussed to the client’s e-mail.

The letter should contain spelled out: website deadlines, website estimated cost, building stages, examples of implemented projects.

You can also enclose presentation materials About the Company in various forms.

CORPORATE WEBSITE DEVELOPMENT. ONLINE STORE DEVELOPMENT. ONLINE CATALOG DEVELOPMENT. LANDING PAGE DEVELOPMENT.

If the client has an understanding of what message should his website carry – he can fill in a brief on the developer website.
Brief is the first step to setting goals and objectives for a client. It contains highlights and suggestions for the website implementation. The brief helps the company’s specialists to remove most of the questions, and immediately move on to the main part of the project discussion.

2. Selling/displaying goods.

Which website to choose: online store, online catalog or landing page?
If we are talking about creating a site for a group of goods or a single item, then you hear the following questions from a specialist:

  • – what services do you provide and in which industry?
  • – what type of goods do you plan to sell/show?
  • – how many categories is there in the catalog?
  • – and etc.

 

Let’s consider 3 options for developing a website for selling or displaying goods/services.

2.1. Landing page for selling or displaying goods/services.

A one-page website has a block structure with a scrolling page.

Is it possible to apply a one-page website when it comes to goods?
Landing page is appropriate to use if you sell a particular goods or group of goods up to 5-6 goods of the same type.

Let’s consider the example of the Corners framing workshop case.
One-page website has a block structure with a scrolling page.

Is it possible to apply a one-page website when it comes to goods?
Landing page is appropriate to use if you sell a particular goods or group of goods up to 5-6 goods of the same type.
Let’s consider the case of Corners framing workshop.

  • – Trust block. In this block, your main advantages can be placed. Advantages can be implemented in various forms, for example: indicators in figures, icons with a short text description, etc.

 

  • – Block of goods/services offered. This block contains groups of goods or a specific good. Also in this block, a goods filter can be implemented, if necessary. The filter can be used to facilitate the search for goods for the client. Applying the necessary criteria, we get the result with a specific good or group of goods/services.

 

  • – The ordering of goods/services can be divided into 2 types:

 

The first one — when you click on the button Buy, Order, etc. we move to the cart (Pop-Up) for checkout. In the cart, revising the goods/service and its cost*, the client can choose a payment method (cash, bank card, current account), delivery method (courier, pickup, postal services) and fill in his contact information (full name, telephone, mail, etc.).

The second one – when you click on a product, Pop-Up with a feedback form emerges. In this window, you need to specify your contact information, and click Submit. After the user has sent a request via the form, the website administrator receives it to his corporate email. After that, he can contact the client and specify the availability of goods, delivery and payment methods.

 

  • – — Block Our Works. In this block, information about finished works, examples of objects, etc. can be placed. The block involves display of goods with examples, and takes off a number of client questions about confidence in the company’s activities. Real clients’ feedback about the goods, or the company as a whole can be attached as well.
  • – Block with contacts. In this block, all the necessary contacts: phone, mail, social network links, map, etc. can be placed.

 

The Landing page can also be supplemented with various ‘capturing’ forms, such as: Free consultation, Call us back, Fill in a form and get a bonus, and many others.
Detailed information on development of Landing page in Kyiv.

2.2. Online catalog for selling or displaying goods/services.

An online catalog is an electronic showcase of your goods/services. This type of website is intended more for goods/service presentation.

The main difference between an online catalog and an online store is lack of no online checkout option, etc.

In which area can the online catalog be applied?

This type of website is appropriate to use in case if no exact price can be put for a goods (price from …), or no volume, quantity of goods, etc. can be determined

Work with clients is made via Feedback system. The client, having chosen the goods he needs, must fill in the Order Sending form (name, phone, mail, etc.).

The website manager, having received an order notification by e-mail, should contact the client and clarify the order by phone, and finalize it afterwards.

Let’s consider the case of Techno Stroi, the official partner of REYNAERS ALUMINUM in Ukraine.

The structure of the online catalog can be built on the principle of the company’s corporate website, with a detailed story about organization, application technologies, employees, news blog, etc. Select a separate page with these sections and with a catalog of goods or services.
The catalog may contain subcategories of goods or services with a detailed description.

 

The catalog of goods or products may consist of the following sections:

  • – block All Products – a block can have several sections of products provided. Each section has a visualization and a brief description. When clicking on a picture or a name, the client goes to a subsection of one of the goods.

 

  • – subsection Products – implemented in the form of visualization, photos, names. Also, each good has a detailed description of the goods with examples of use, as well as the form Feedback and Order a call.

 

  • – subsection Goods – implemented in the form of text description and goods photo. Also, each subsection has a form Feedback and Order a call. Below is the project slider.

 

  • Order Form in the online catalog may look as follows:

 

 

By filling in this form, the order gets to the corporate mail of the company. The order will contain product name, article*, client name and phone number. You can also specify additional information.

An online catalog is a fully featured resource with a large number of goods items. This type of website can be developed both for goods items and services rendered. If this format for viewing goods and placing orders is the one that suits your business best, it is recommended to take a similar structure as a basis.

Online catalog development in Kyiv.

2.3. Online store for selling goods online.

An online store is a modern automated resource designed for selling and displaying goods. It helps to reduce unnecessary costs for personnel, location, and logistics. Online store is not intended to display the service.

A number of additional modules of the product accounting system, etc. can be added to the online store. This addition contributes to quality control of commodity items in large volumes.

Let’s consider the case of Ligraal, Ukrainian manufacturer of leather and fur products.

Main categories of the website, search, comparison engine, wish list, checkout, etc. can be placed on the website Home page:

 

 

Home page can also be supplemented with various blocks, such as:

  • – popular goods;
  • – new items;
  • – promos;
  • – and many more.

 

A special attention when building an online store should be paid to a Product catalog. The product catalog is the website page where the product tiles are located. As a rule, product tiles are arranged in a row of 3-4 products for the entire width of the block. However, there are a number of other product grid displays.

A product tile usually consists of a product miniature, a brief description of product), product rating, price, buttons Buy, Add to wish list, Add to comparison list, etc. The catalog has also a product filter using which the user can filter products by known parameters/criteria.

 

When clicking on a particular product, we get to the page with detailed information about it.

The card can contain the following information:

  • – photo gallery;
  • – product description;
  • – product article/model;
  • – product options;
  • – product price;
  • – various tabs with descriptions, characteristics, reviews, etc.;;
  • – block Popular products;
  • – block Recently viewed;
  • – other.

 

 

Checkout.

When clicking on Buy/Add to cart button, we get to the cart/checkout.

After viewing the product and price in more detail in the cart, the client needs to choose a payment method (cash, bank card, checking account, etc.), delivery method (courier, pickup, postal services, etc.) and fill in his contact information (full name, telephone, mail, etc.).

After filling in, the client can receive and pay for the product in a handy way.

Online store is more suitable for selling and displaying goods, for services we recommend the format of an online catalog or a landing page.

Online store development in Kyiv.

3. Conclusion.

In the comparison table, we would like to summarize.
What type of website is better to choose and for what tasks:

Having determined for yourself the optimal structure of the resource and main tasks, you can contact professionals for detailed consultations and further development of the website.

Read more about development of landing page
Read more about development of online catalog
Read more about development of online store

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